Unhealthy eating habits = healthy profits?

Britons taste for pizza, pasties and other naughty treats has pushed the purveyors of these calorie-laden foods to the top of the performance charts according to new research from Plimsoll.

David Pattison, lead analyst at Plimsoll, explains: “We have examined the profitability and growth performance throughout the Food sector and found that the best markets to be in are those that buck the apparent healthy eating trend. Pizza shops, bakeries and other fast food providers remain fast growing and very profitable.

“That said, the health food market has leapt up the performance charts recently with the fruit and nut sector among the fastest growing in the sector. It would appear that we are seeing a sustained trend towards more health conscious choices but the fact remains….there is three times more profit selling pasties than producing fruit and veg!

“The worst industries are those we all consider ‘traditional markets’. Dairy producers and egg suppliers have probably been the big casualties of the supermarket price war. The price deflation suffered in those markets has seen their sales growth decline in the latest year.”

Here are the growth and profit rankings for the major industries in the food sector. 

More information about these specific industries can be found by visiting www.plimsoll.co.uk