Denmark's Lego A/S is on course to top the Global Toy industry by 2017. Major tie-in deals with big movie franchises such as Star Wars and Disney's Frozen, a commercially successful film, top selling video games and a constant winning streak on product innovations mean they could become the largest Toy company in the next 12 months.
With explosive annual sales growth of 25% and phenomenal 34% profit margins Lego are rapidly closing the gap on current Global market leader Mattel Inc. The US toy giant continues to struggle with a strong dollar, waning popularity of their flagship products and a lack of innovation. Lego reportedly released 350 new product lines in 2015…way beyond what Mattel managed.
These two major toy companies have been individually analysed in the new Plimsoll Analysis – Children’s Toys. This special study examines the financial health and overall commercial outlook of the world’s top 200 Toy companies. Here is a summary of how the companies compare:
| LEGO A/S | MATTEL INC | |
|---|---|---|
| Total Sales | US$5.3bn | US$5.7bn |
| Sales Growth | 25% | -6% |
| Profit Margin | 34% | 8% |
| 5 year growth rate | 91% | -9% |
The Plimsoll Analysis provides a complete financial study of the world’s 200 leading Toys companies. Each company is individually analysed and valued to show how they compare to the other major companies in the market. This is a summary of the other key findings of the analysis:
- 38 of the world’s biggest Toy companies are in financial Danger
- 25 other companies are ripe for takeover
- 55 companies are losing money
- 27 companies have lost a third of their value
Please click here for more information about the Plimsoll Analysis and how it can help you better understand the Global Toy industry.
With over 450 industry specific analyses, Plimsoll is the leading provider of Global market and company analysis. Why not learn more about your market today at www.plimsollworld.com?
Previous Article