The Plimsoll Analysis will give you a completely new insight into the performance, financial health and value of the UK's 933 leading Holiday Parks companies. You will receive an up to date opinion on each company showing those in difficulty, the fastest growing, the best takeover targets and much more. The latest analysis will show you:

  • 333 companies are in danger

    Based on this months data, the Plimsoll Analysis has rated 333 companies as Danger. With 9 out of 10 previously failed Holiday Parks companies given the same Danger rating 2 years prior to their demise, the analysis will give you early warning of who is next.

    Each of the 933 Holiday Parks companies included in the Plimsoll Analysis has been rated Strong, Good, Mediocre, Caution or Danger. These ratings are based on the Plimsoll Model - our unique graphical model that highlights the current strength of each company and measures change in performance over the previous 4 years.

    The following is a breakdown of the performance ratings revealed in the analysis this month:

    •  Strong (296 Companies)
    •  Good (54 Companies)
    •  Mediocre (83 Companies)
    •  Caution (167 Companies)
    •  Danger (333 Companies)

    These ratings change each month as the analysis incorporates more up to date company accounts. You will be among the first to see who is improving and which companies are in decline.

  • 172 companies are ripe for takeover

    Right now, directors of other Holiday Parks companies are using a Plimsoll Analysis to find the best takeover targets in your market. In fact, the analysis has named 172 highly attractive targets that you need to look at first.

    Each company in the Plimsoll Analysis is rated on their attractiveness for takeover. A 9 point checklist is provided on each company to determine their attractivenes and this is presented in a simple "fuel gauge" style measure. The higher the gauge the more attractive the company.

    The following is a breakdown of this months latest acquisition findings from the analysis:

    • 164 - companies that are rated as "highly attractive" in the analysis
    • 697 - companies are "Worth considering"
    • 69 - companies are "Unattractive"
    Location No of companies No of Prospects
    East Midlands 56 12
    East of England 103 20
    London 32 2
    North East 32 4
    North West 120 21
    Northern Ireland 13 4
    Scotland 74 8
    South East 71 12
    South West 158 41
    Wales 142 25
    West Midlands 43 5
    Yorkshire and the Humber 89 18
  • 179 companies are making a loss

    As a further sign of the intense competition within the UK industry, 68 companies continue to sell at a loss for the 2nd year running. These serial loss makers are adding to the congestion in the market, often undercutting the rest of the market and driving down profit margins across the board.

    The next 12 months represents something of a crossroads for these companies as they face 2 distinct choices; either they operate more responsibly or they run out of cash.

    No of Companies Average Profit Margin
    Most profitable 409 13.1
    Least profitable 524 0
    Industry Average 933 7.7

    Each company's profitability is assessed in detail and a 5 year trend analysis allows for year on year comparisons.

    • 333 companies have been rated as danger
    • 172 companies have been identified as prime acquisition prospects
    • 68 companies are selling at a loss for the 2nd year in a row
  • 72 companies lose over a quarter of their value

    72 companies have seen their overall value fall by more than a quarter in their latest year. While most other companies have added to their overall worth, these companies need to arrest a worrying decline.

    Where else would you get an instant valuation on 933 Holiday Parks companies, based on the latest accounts for each company that will instantly show you who is up and who is falling? The analysis also provides a valuation for each of the previous 4 years and also a "future year" showing what it could be worth in the future.

    The valuations in the analysis are updated as soon as we receive new accounts and the following is a breakdown of this months findings:

    72 - companies that have lost over a quarter of their value

    442 - companies that have increased in value in the latest year

What else will a Plimsoll Analysis show you?

The Plimsoll Analysis has been used by directors and senior decision makers for almost three decades to give them the intelligence they need to make sense of the markets they operate in. Based on the latest company data possible, it will let you:

  • See how your own company compares to others
  • Pick out the latest hot acquisition prospects
  • Be alerted to companies that pose a threat
  • Get early warning of companies heading for failure
  • Spot exceptional performers in your market
  • Share the analysis with 5 colleagues

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quote It’s really important to know what the best are achieving to help you reset your goals. The Plimsoll Analysis will really help you improve your performance. quote

Anthony Hooey