The Plimsoll Analysis will give you a completely new insight into the performance, financial health and value of the UK's 1000 leading Advertising Agencies companies. You will receive an up to date opinion on each company showing those in difficulty, the fastest growing, the best takeover targets and much more. The latest analysis will show you:

  • 204 companies are in danger

    Based on this months data, the Plimsoll Analysis has rated 204 companies as Danger. With 9 out of 10 previously failed Advertising Agencies companies given the same Danger rating 2 years prior to their demise, the analysis will give you early warning of who is next.

    Each of the 1000 Advertising Agencies companies included in the Plimsoll Analysis has been rated Strong, Good, Mediocre, Caution or Danger. These ratings are based on the Plimsoll Model - our unique graphical model that highlights the current strength of each company and measures change in performance over the previous 4 years.

    The following is a breakdown of the performance ratings revealed in the analysis this month:

    •  Strong (499 Companies)
    •  Good (85 Companies)
    •  Mediocre (98 Companies)
    •  Caution (114 Companies)
    •  Danger (204 Companies)

    These ratings change each month as the analysis incorporates more up to date company accounts. You will be among the first to see who is improving and which companies are in decline.

  • 1 companies are ripe for takeover

    Right now, directors of other Advertising Agencies companies are using a Plimsoll Analysis to find the best takeover targets in your market. In fact, the analysis has named 1 highly attractive targets that you need to look at first.

    Each company in the Plimsoll Analysis is rated on their attractiveness for takeover. A 9 point checklist is provided on each company to determine their attractivenes and this is presented in a simple "fuel gauge" style measure. The higher the gauge the more attractive the company.

    The following is a breakdown of this months latest acquisition findings from the analysis:

    • 146 - companies that are rated as "highly attractive" in the analysis
    • 737 - companies are "Worth considering"
    • 117 - companies are "Unattractive"
    Location No of companies No of Prospects
    East Midlands 36 0
    East of England 73 0
    London 485 1
    North East 19 0
    North West 67 0
    Northern Ireland 12 0
    Scotland 24 0
    South East 133 0
    South West 47 0
    Wales 7 0
    West Midlands 38 0
    Yorkshire and the Humber 56 0
  • 308 companies are making a loss

    As a further sign of the intense competition within the UK industry, 136 companies continue to sell at a loss for the 2nd year running. These serial loss makers are adding to the congestion in the market, often undercutting the rest of the market and driving down profit margins across the board.

    The next 12 months represents something of a crossroads for these companies as they face 2 distinct choices; either they operate more responsibly or they run out of cash.

    No of Companies Average Profit Margin
    Most profitable 460 7.7
    Least profitable 540 -0.9
    Industry Average 1000 2.5

    Each company's profitability is assessed in detail and a 5 year trend analysis allows for year on year comparisons.

    • 204 companies have been rated as danger
    • 1 companies have been identified as prime acquisition prospects
    • 136 companies are selling at a loss for the 2nd year in a row
  • 193 companies lose over a quarter of their value

    193 companies have seen their overall value fall by more than a quarter in their latest year. While most other companies have added to their overall worth, these companies need to arrest a worrying decline.

    Where else would you get an instant valuation on 1000 Advertising Agencies companies, based on the latest accounts for each company that will instantly show you who is up and who is falling? The analysis also provides a valuation for each of the previous 4 years and also a "future year" showing what it could be worth in the future.

    The valuations in the analysis are updated as soon as we receive new accounts and the following is a breakdown of this months findings:

    193 - companies that have lost over a quarter of their value

    390 - companies that have increased in value in the latest year

What else will a Plimsoll Analysis show you?

The Plimsoll Analysis has been used by directors and senior decision makers for almost three decades to give them the intelligence they need to make sense of the markets they operate in. Based on the latest company data possible, it will let you:

  • See how your own company compares to others
  • Pick out the latest hot acquisition prospects
  • Be alerted to companies that pose a threat
  • Get early warning of companies heading for failure
  • Spot exceptional performers in your market
  • Share the analysis with 5 colleagues

quote Besides the really useful material in the report, the major plus of subscribing to Plimsoll is the excellent customer service, you are an excellent example of what customer services should be. quote

Peter Huggins | Cilt (UK) Ltd