Who We Are

About Us

Plimsoll are experts in the field of company and industry financial analysis.

Established in 1987, Plimsoll provides busy managers with a set of tools to monitor the financial welfare of their company, their rivals, or those they wish to acquire. For all industries Plimsoll sells a range of reports that feature company as well as industry, analysis. The reports are used to assess the attractiveness of potential acquisitions, gain better understanding of a market and identify sound companies with whom to trade.

Our company name, 'Plimsoll', refers to Samuel Plimsoll, best known for introducing a safe loading line for merchant ships in the 19th Century. The visual principle invented by Samuel Plimsoll to ensure the safe loading level of ships was the inspiration to the founder of Plimsoll. Don Turkington saw that a similar method could be used to give early warning signs of danger within a company. He wanted a standardised model which would indicate to the reader the financial wellbeing of any company, without the need for specialist knowledge. Based on extensive research to identify the most responsive financial ratios the Plimsoll Model was created.

The most important part of this is the Plimsoll Chart. By scanning this, the reader can immediately evaluate if the overall financial performance of a company has declined or improved over the last year. Other charts and comments draw the reader’s attention to areas of strength or weakness’s within the company.

Plimsoll analyses every industry worldwide. Country specific industry analysis is available for the UK, France, Italy, Spain, Germany, Russia, South Korea and the Nordic Regions. In one language and currency, Plimsoll World reports provide global and continent industry analysis.

However, this year has seen Plimsoll revolutionise the way industry and financial analysis is reported. 

TALAT – or Take A Look At That – is Plimsoll’s latest tool that makes analysing a company’s financial and industrial well-being so much easier.

In an exciting new online format, which is available from November 2012, TALAT combines all of Plimsoll’s UK research into business and presents it in a user-friendly webpage.

While utilising the Plimsoll model, TALAT will tell you everything you need to know about the market, your business, fellow competitors and your selected industry.

TALAT will be able to demonstrate companies’ latest sales growth figures, a firm’s overall financial rating, provide an acquisition attractiveness assessment as well as all the key details of a company’s recent financial history.